I’m a senior product designer — balancing craft and outcomes with strategy and leadership.
Hi, I’m Tom. For over 10 years I’ve led design projects end-to-end — from deep problem discovery to execution and delivery, across fast-moving B2C startups and enterprise B2B SaaS.
Alongside hands-on craft, I shape product direction and grow healthier design practices. Right now I’m exploring how AI can streamline workflows and elevate quality.
About Me
My current role
Senior Product Designer at EcoOnline, international B2B SaaS. Leading research and design for our sustainability software. 80% IC executing end-to-end, 20% strategy, innovation and culture.
My next role
Senior IC (Senior/Lead/Staff/Principal) or leadership positions. What matters most to me is the challenge, the team, and the opportunity — not the exact title.
My USP: player-coach
I can deliver end-to-end research and design at a senior level, and I also know how to set direction, mentor teams, and strengthen culture.
That balance means I can flex between being a highly effective IC or a design leader who still understands what it takes to ship great products.
My unusual background
I studied law at university and was an unhappy solicitor for 2 years. I quit, went travelling, co-founded a startup, fell in love with product design and switched careers. I’ve been a product designer ever since (11+ years).
Where I work
In-house, remote in the UK. Ideally, connecting with colleagues regularly in person.
Experience
