I’m a senior product designer, balancing craft and leadership.
Hi there, I’m Tom. For 10+ years I’ve led design projects end-to-end – from deep problem discovery to execution and delivery, across fast-moving B2C startups and enterprise B2B SaaS.
Alongside hands-on craft, I shape product direction and grow healthier design practices.
AI is now core to how I work. Watch my talk about discovery and AI.
About Me
How I work
I'm equally happy as a hands-on IC or as a design leader setting direction across teams. Across discovery, design and delivery, AI is core to my workflow. For more about how I work, see my user manual.
My unusual background
I studied law at university and was an unhappy solicitor for 2 years. I quit, co-founded a startup, fell in love with product design and switched careers. I’ve been a product designer ever since (12+ years).
Also
I built a tool for giving better feedback.
I created personas to help teams empathise with sensitive topics.
In my spare time I help families around the world deal with death.
Experience
